Business

Cacahh Snack Bar

2023 - 2026

An American snack import business run out of Ho Chi Minh City, started in 7th grade and run under two names across three years.

Role: Founder
Founded: 2023, as ezprime
Rebranded: 23 June 2024
Wound down: March 2026
Revenue: 60M VND
Profit: 20M VND
Donated: 100% of profit

It started in 7th grade at my previous school, under the name ezprime - Prime energy, Feastables and Takis, sold to whoever wanted them. The name came from the drink.

On 23 June 2024, moving into high school, it was rebranded to Cacahh. The name is an eagle's cry: everything on the shelf was American and hard to get hold of in Vietnam. The range narrowed at the same time, to Takis variants, Flamin' Hot Cheetos and Sour Patch Kids.

Open boxes of Cheetos, Takis and Sour Patch Kids lined up along a wall as working stock. — The inventory of snacks I had, and what it looked like in my room.

What turned it from reselling into a business was everything around the product. Sourcing, getting stock from the US to Vietnam, timing restocks so nothing sat too long, setting prices, and taking every order by Instagram DM.

Stock laid out in rows on the floor - Takis Blue Heat and Fuego, Cheetos Crunchy and Flamin' Hot, and Sour Patch Kids. — The night before school, restocking the bags for the next day.

A duffel bag packed to the brim with Takis, Cheetos and boxes of Sour Patch Kids. — What went to school every day.

All 20M VND of profit went to four SSIS service clubs - Operation Smile Vietnam, Operation Orange, Heartbeat Vietnam and Hearing Vietnam. The business existed to fund them rather than to accumulate.

It wound down in March 2026. Not a failure - a decision to stop shipping snacks and put the time into school.

Back to work